Commercials in the U.S. have returned to targeting their traditional audience. During the Super Bowl yesterday, Jeep released an ad featuring Harrison Ford, packed with elements most associated with the "American way of life"—flags, a speech centered on patriotism and freedom, and references to heroic deeds linked to the fight for liberty.

"Freedom is for everyone. But it isn’t free. It is earned. There are real heroes in the world, but not the ones from movies. Real heroes are humble and not driven by pride. The most sacred thing in life isn’t the path—it’s the freedom to choose it."