In an attempt to delay or partially reverse the sweeping tariffs announced by Donald Trump, the Brazilian government has softened its stance on big tech companies and committed to negotiating social media regulations and offering targeted tax incentives to the sector.

On the afternoon of July 29, Vice President and Minister of Development, Industry, and Trade, Geraldo Alckmin, met for nearly two hours with executives from Meta, Google, Amazon, Apple, Visa, Mastercard, and Expedia.